About Us - The Intrepid Wendell

We are a bespoke jeweler who loves to share your joy

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Sharing Your Joy

Regular meetings can be an important part of your journey with The Intrepid Wendell. During our conversations, you quickly learn that we are not just another jeweler. We have no stock on hand. You will not see a sales floor full of glass cases. And we will not try to sell you a stock piece. Because at the Intrepid Wendell there are no stock pieces.

Instead, we will make a custom piece that tells your story and your style. We share your joy that is as unique and delightful as you. We get to know you and learn what brings joy to your face, your heart, and your mind.

Located in the heart of The World 

The Wendell Team

  • Daniel Boettcher JD, MA, Graduate Gemologist (GIA) Founder
    Daniel is educated in law and diplomacy with academic degrees from Yale, Georgetown, and American Universities. After attaining those degrees, he decided to chase a childhood passion flowing from rock collecting in his native Rocky Mountains. That love led him to earn a Graduate Gemologist credential from the Gemological Institute of America.

    He is passionate about gems and jewelry and believes in sharing joy with his clients. As an intrepid world traveler and polyglot, he has visited more than 100 countries and has yet to find a place that hasn’t offered a lesson worth learning.

  • Devon Victoria Smith Operations Manager
    Devon’s calling in life is to help people. She is also a Storyteller, delighting in telling tales of the messes and/or triumphs she and her cohorts experience.

    After graduating with a bachelor’s degree in English, Devon moved to Puerto Rico from her hometown of Miami. She worked at The San Juan Star newspaper, then for the governor of Puerto Rico as a press and communications aide. Then she dove into her favorite job so far; helping Daniel and the rest of the team to unite clients with bespoke jewelry designed to keep their joy and memories alive.

    She is currently studying at the Gemological Institute of America.

  • Bianca D. Vélez León 3D Design
    Bianca earned her Industrial Design degree from the Escuela de Artes Plásticas in Viejo San Juan, Puerto Rico.

    At the Intrepid Wendell, she bridges concept and manufacturing, ensuring that the essence of each piece comes to fruition. Each brief comes with a set of questions and problems that she is eager to solve.

    For Bianca, every design brief is a problem waiting to be solved.

    She enjoys looking for good design in the everyday life and believes every product that comes to life has a greater purpose. When not creating 3D models and prototypes, she spends time with her partner and their two cats.

  • Gabriela Vázquez Martínez MA Illustration and Animation & MA Graphic Design Sketch Artist
    Gabriela earned her masters degrees from universities in Barcelona and Puerto Rico and her bachelor’s in Fine Arts from the University of Puerto Rico.

    She specializes in drawing by hand with ink and graphite and mixed media painting. Art was her first passion, and then came her daughters. Her firstborn arrived during her first master’s degree and her second during her second. Each daughter came with a learning experience and a degree.

    Her passion for art lies in capturing the essence of the world around her through detailed, playful illustrations. She believes that visual language transcends the bounds of words, conveying emotions and sentiments that are comprehensible across every language and culture. Gabriela is dedicated to using and developing her skills in order to better portray the unique journey and joy of our clients with each piece of bespoke jewelry.

  • Wendell (Honorary) Chairman of the Board
    His travels around the globe with Dan made him “intrepid” even before the company was founded. 

    Some people believe Wendell to be a stuffed plush rat. However, according to criteria written in the charming story of The Velveteen Rabbit, he is not filled with stuffing at all.  He has certainly become real.

Our Travel

Because the best things don’t usually come knocking on the door, The Intrepid Wendell travels extensively throughout the world. This is a key element to creating your truly high-quality and unique jewelry.